API Culture Care™

API Culture Care™

Achieve a harmonious balance between safety and culture, unlocking your team’s true potential.

Enhance Safety, Elevate Culture, Achieve Excellence.

API's Culture Care program is an essential assessment for aviation organizations to get a pulse check on your team. Understanding the results and implementing strategies with an aviation-specific actionable coaching can help you benchmark employee engagement. The expert-driven insights will help you improve retention, compare your organization to peers, and help them implement improvements effectively. 

The challenge is that many organizations face one or more symptoms affecting their workforce culture:

  • New leadership
  • Misalignment between staff and leadership
  • Significant or rapid growth
  • Strategic shifts
  • High employee turnover
  • Mergers or acquisitions
  • Lack of communication and transparency
  • Instability due to external factors

A strong organizational culture protects your most valuable assets: your people. 

Neglecting culture can lead to significant challenges, such as the loss of key talent, high recruiting costs, extended training and development periods, and hindered collaboration among employees, all of which result in financial losses.

Understanding your organization’s dynamics and the people who drive its success is crucial. That’s why API's Culture Care™ program offers customized insights and diagnoses to help you navigate these challenges. The outcome is a treatment program to promote a positive, healthy and productive work environment. And it’s all formulated by a unique blend of aviation expertise, data science, AI analytics and expert PhD analysis.

What is Culture?

Your organization's culture is the sum of everything you and your colleagues think, say and do as you work together. It’s the heart and soul of the workplace, guiding actions and determining success. 

Why Does Culture Matter?

Workforce culture and safety performance are closely connected. Focusing on aviation safety encourages employees to care more about the organizational culture, leading to better safety outcomes and a stronger, more resilient teams.

The most common reason employees leave their jobs is because they are not being challenged at work. The best way to retain employees is by making them feel valued and provide them with growth opportunities.

More than half of workers find that culture is more important than salary when it comes to job satisfaction.
An integral part of workforce culture, and often more appreciated than comp and benefits, is a solid work-life balance program.

Three out of four people consider a company’s culture before applying. To attract top talent, educate candidates about your positive company culture and core values. However, if you have reputational issues, address them before onboarding additional employees.


"Culture is like the wind. 
It is invisible, yet its effect can be seen and felt." 
-Bryan Walker, IDEO

API’s Culture Care™ Program

Partner with API to examine your workforce culture, and receive actionable diagnostic insights and a treatment plan. Plus, we’ll provide ongoing care to facilitate and monitor your organizational health.

UNDERSTAND

Discover cultural
landscape, identify symptoms of an unhealthy culture and look at areas to further assess. Educate team on culture and why it matters.

EXAMINE

Use qualitative and quantitative diagnostics to examine causes and their impact on organizational health.

DIAGNOSE

Provide a comprehensive health overview, including strengths (vital signs), areas for improvement (symptoms) and risk factors (potential complications).

TREAT

Collaborate with cross-functional teams to devise and implement an immediate treatment plan.

CARE

Rely on API’s specialists and partners to oversee your treatment and prevention plans throughout your culture-change journey.

UNDERSTAND

Educate team on culture and why it matters. Identify symptoms of cultural issues and look at areas to further assess.

EXAMINE

Use qualitative and quantitative diagnostics to examine causes and their impact on organizational health.

DIAGNOSE

Provide a comprehensive health overview, including strengths (vital signs), areas for improvement (symptoms) and risk factors (potential complications).

TREAT

Collaborate with cross-functional teams to devise and implement an immediate treatment plan.

CARE

Rely on API’s specialists and partners to oversee your treatment and prevention plans throughout your culture change journey.

Key Cultural Assessment Areas

Our API Culture Care specialists will address key critical areas and drive positive change within your organization. Assessment areas might include:

Operational
Integrity

  • Safety Culture
  • Operational Excellence
  • Professionalism

Client & Stakeholder Relations

  • Teamwork & Collaboration
  • Transparecy & Accountability
  • Engagement & Value Perception

Workforce
Excellence

  • Leadership
  • Professional Development
  • Communication
  • Work-Life Balance

Future
Readiness

  • Innovation & Adaptability 
  • Sustainability
  • Succession Planning

Operational Integrity

  • Safety Culture
  • Operational Excellence
  • Professionalism

Client & Stakeholder Relations

  • Teamwork & Collaboration
  • Transparecy & Accountability
  • Engagement & Value Perception

Workforce Excellence

  • Leadership
  • Professional Development
  • Communication
  • Work-Life Balance

Future Readiness

  • Innovation & Adaptability 
  • Sustainability
  • Succession Planning

Ongoing Care

We won’t hand over your treatment plan and walk away. Instead, API will remain your ongoing Culture Care provider throughout the year, helping you implement strategies to make sure you’re set up for success.

As part of the membership, API will hold you and your team accountable with monthly check-ins and training programs. Plus, we will assist with:

  • Vision, mission and values mapping
  • Leadership development, mentoring and coaching
  • Succession planning
  • Communication strategies
  • Operational strategies
  • Crew scheduling analysis
  • And more!

As needed, API provides an HR-as-a-service solution to assist with coaching and mentoring, leadership training, policy development, job description creation, succession planning, recruitment, retention efforts, compensation and salary modeling, and more.

Ready to elevate your workforce culture?

The benefits of API Culture Care are many! Partnering with API will enable you to: 

  • Attract and retain top talent
  • Improve psychological and aviation safety
  • Increase performance and KPIs
  • Create more accountable teams and informed decision-making
  • Influence innovation and creativity
  • Develop better communication and conflict resolution strategies
  • Improve overall organizational effectiveness and competitiveness
Experience the Difference a Positive Culture Can Make.

Partner with API and transform your
team for the better.

Schedule a 1:1 consultation and learn
how we can help you achieve your goals.

Invest in your team's success

Testimonials

API Job Seeker

"Working with API, I found an opportunity that was closely aligned with my values, personality and aviation goals."

Working with API, I was finally able to find an opportunity that was closely aligned with my values, personality and aviation goals. My current organization is one-of-a-kind, and like a family.

Without API, I never would have known this department existed, much less had the chance to present myself at an interview. The API process was slightly more comprehensive and personal than other applications; I attribute this to the success of the match. Sheryl Barden and her team offered enough insight into the position for me to know I was interested and that a potential match was on the table. They stayed in touch throughout the various phases of interview, which removed the majority of the mystery (and nerves) that usually occurs during the vetting process. I have and will continue to recommend colleagues to API.

Captain , Part 91 Flight Department

"Calling API was the most important step… in order to land my dream job."

Calling API was the most important step I took after my retirement from the Air Force. API provided outstanding service that allowed me to highlight and market my skills in order to land my dream job with a world-class corporate aviation department.

Senior Flight Technician , Part 91 Flight Department

"API takes the time to focus on people, their personalities and the right fit."

One of the many things I love about the API team is that they take the time to focus on people, their personalities and the right fit.

I feel completely confident that any career opportunity they present to me is worth serious consideration. Their time and effort is appreciated!

Chief Pilot , Part 91 Flight Department

I cannot recommend API enough.

I interviewed and set up my candidate profile and over the years I kept in contact with API. Early this year, I was contacted by them to interview for what would become my dream job. I cannot recommend API enough. They handled my interview process with the upmost professionalism and I can’t thank them enough!

Captain G650 , Part 91 Flight Department

"My thanks are for my position, and also for helping us create the most cohesive, fun team I have ever been a part of."

As I approach my second anniversary, I wanted to thank you again for seeing the ‘fit’ for me in this position. It has been a wild and fun ride, evolving significantly from the staid, predictable place it was when they retained you. My thanks are for my position, and also for helping us create the most cohesive, fun team I have ever been a part of. No dead weight, no agendas, no siloes. Truly a place where we are greater than the sum of the parts. A place where the people know that just culture prevails and respectful dissent is invited, and celebrated. It may be the best job in business aviation.

Director of Aviation , Part 91 Flight Department

Working with the team at API was an absolute pleasure.

Working with the team at API was an absolute pleasure. Every "interview" in their thorough process felt more like a conversation over coffee than a formal interview. Debbi and Jennifer have honed their craft and are experts at screening applicants for placement. They take great pride in matching an applicant's personality with the culture of the companies they represent. Communication was excellent throughout the process. I highly recommend the team at API whether you're an applicant looking for a job or a company looking for the right employee who will match your workplace culture.

Pilot , Encompass Health

"I would highly recommend Aviation Personnel International."

I just wanted to give a sincere thank you for the career assistance and guidance. API did an excellent job preparing, coordinating and navigating as a liaison between myself and the company.

I would highly recommend API to any corporate flight department that is currently searching for highly qualified aviation professionals.

Lead Aviation Maintenance Technician , Part 91 Flight Department

"API is the best resource for those looking for a job in business aviation."

Because of their emphasis on fitting the right people to the right position and department, I think that API is the best resource for those looking for a job in business aviation.

The people at API are consummate professionals, and they’ve always provided me with great input to enhance my development as a business aviation professional.

Working with API hasn’t just provided me with job opportunities I would not have found elsewhere, but they have also helped me to efficiently develop professionally.

Lead Pilot , Part 91 Flight Department

"My experience with API has resulted in my dream job."

My experience with API has resulted in my dream job. You will serve yourself, your department or future employer well by developing a long-lasting relationship with these fine people.

Captain , Part 91 Flight Department

"The API team is focused on personality and fit. In a corporate flight department, this is a critical component to success."

While most recruiting firms are merely interested in placing pilots in jobs, the API team is focused on personality and fit. In a corporate flight department, this is a critical component to success. By interviewing the departments to determine culture and needs, they then use a variety of personality tests and interviews to match those needs with potential candidates. This is a unique approach to recruiting.

API guided me through the entire process and were there at every step to ensure my success. They gave me clear idea of what the hiring manager was looking for and helped me prepare for the interview. I went in well-briefed and confident. That allowed me to tailor my answers to preemptively address those concerns.

In this dynamic hiring environment, it’s getting difficult to find people qualified on specific equipment. I was not the candidate on paper that my employer-to-be thought they were looking for. But through API's unique recruiting process, they were able to focus on what the hiring customer really needed.

Captain , Part 91 Flight Department

They truly understand the ins and outs of corporate aviation maintenance

"It was a pleasure working with the API team—they truly understand the ins and outs of corporate aviation maintenance. What stood out the most to me was how well my recruiter, Ben, communicated throughout the process, keeping everything clear and straightforward.

API's industry knowledge and personalized approach really impressed me. They genuinely take the time to understand both the candidate's and the employer's needs, making the match feel seamless. I’m confident this placement is a great fit for both the team and myself."

Flight Engineer , Part 91 Flight Department

"API takes the time to focus on people, their personalities and the right fit."

One of the many things I love about the API team is that they take the time to focus on people, their personalities and the right fit.
I feel completely confident that any career opportunity they present to me is worth serious consideration. Their time and effort is appreciated!

Chief Pilot , Part 91 Flight Department

My experience with API was outstanding. They truly 'get it' when it comes to maintenance.

My experience with API was outstanding. Unlike other recruiters I've worked with, their deep understanding of corporate aviation maintenance was clear from the start. They truly 'get it' when it comes to maintenance, and were able to address all my questions confidently, ensuring I felt supported throughout the entire process.

API also helped me create an exceptional resume that effectively highlighted my unique qualifications, showcasing my strengths in the best possible light. I felt that API presented me with the utmost professionalism. I would highly recommend API to anyone looking to advance their career in Part 91 corporate maintenance.

Flight Engineer , Fortune 50 Part 91 Organization

"The whole API process has been quite enlightening."

Thank you for talking with me. I have to admit, the whole API process has been quite enlightening. It made me take a good look at the life experiences that made me the man that I am today.

Pilot , Part 91 Flight Department

API is the very BEST in the industry, hands down!

API is the very BEST in the industry, hands down! I spent several months working with the team at API, including Jennifer and Debbi. The experience was nothing short of incredible. When I was feeling like I wasn’t valuable, you helped me see my worth. When I thought the perfect place for me didn’t exist, you helped show me that it does! You all ROCK, and I will not forget it…ever. I made friends for a lifetime with your group. Thank you for that, and everything else y’all did for me.

Captain , Part 91 Flight Department

I made it big time from API's efforts.

API placed me in an excellent position about 55 years ago. I made it big time from their efforts.

Robert B. Jenkins , Pilot

"I offer my sincere thanks to API for helping me to land this amazing job!"

I regularly reflect on how lucky I am to be where I am, surrounded by the best in the industry; and I offer my sincere thanks to API for helping me to land this amazing job!

Flight Standards Captain , Part 91 Flight Department

"Companies that use API are the types of organizations flight crews want to work for."

I first became associated with API in August 1997 as part of an [outplacement service] severance package. Since then, API has not disappointed.

Over the years, API has placed me in several positions, each one better than the last. API’s commitment to their clients is second to none. Companies that use API to fill positions are the types of organizations flight crews want to work for because they demonstrates a commitment to placing the right people in the right positions.

I consider API an integral part of my career and would highly recommend them to anyone seeking to advance their aviation careers.

Captain , Part 91 Flight Department
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